Adapting the Changing Sales Environment with Adon Rigg

Effective Strategies for Adapting the Changing Sales Environment with Adon Rigg

The sales industry is one of the most competitive in the world. With a constantly changing market and new competitors, working on yourself and preparing for the change is essential; otherwise, you will become irrelevant in the market. In sales, you can't look at life through a rear-view mirror and must keep moving forward. You are a part of the marketing strategy, and being creative and adopting a growth mindset will help you thrive. Don't just see where you are. Look beyond to see where you are going and how you can prepare for change today. 

 Join the conversation with Adon Rigg as he shares his journey in sales, the transition in the industry, and what makes Lead Freak the best option for sales and marketing. Adon is the sales chief and marketing officer at Lead Fleak, a company that automates prospecting and integrates social media with your contacts. Rigg spent half his career in sales and has worked in the chemical industry as a distributor and manufacturer representative.

 Tune in! 

 During this episode, you will learn about;

[00:01] Introduction to the show 

[01:33] A little bit about Adon's journey and career background 

[06:05] Adon's learning curve in sales and the transitions in the industry 

[12:19] The shift from in-person sales to cold calling 

[14:47] Cold calling and why it might not be effective for you

[16:01] What is Lead Freak, and how does it automates your prospecting 

[21:13] Who can get services at Lead Freak and what to expect 

[23:27] Does Lead Freak work with individuals or companies. Find out! 

[27:09] Adon's mentors in his career and where he draws his energy 

[29:13] How to reach out, connect with Adon or get sales resources 

[31:02] Ending the show and call to action 

Notable Quotes 

●     Sales are just a piece of marketing 

●     Cold calling is reaching out to someone you don't know or "cold," and it doesn't work.  

●     With the current technology, salespeople are just needed to close, not to open a business.

●     Asking a salesperson to be in prospecting, closing, and maintaining a business is a lot.

Resources Mentioned

A Combo Prospecting by Tony Hughes: https://www.amazon.com/Combo-Prospecting-Powerful-One-Two-Pipeline/dp/081443911X

80/20 Sales and Marketing by Perry Marshal: https://www.goodreads.com/en/book/show/17214272-80-20-sales-and-marketing

Unlimited Power by Tony Robbins: https://www.amazon.com/Unlimited-Power-Science-Personal-Achievement/dp/0684845776: 

Rich dad poor dad by Robert Kiyosaki: https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194/

  Let's Connect 

Adon Riggs 

Website: https://www.leadfreak.ai/

Instagram: https://www.instagram.com/leadfreak.ai/

LinkedIn: https://www.linkedin.com/in/adonrigg/?originalSubdomain=ca

Email: adon@adonrigg.com 

Different Sites Below
https://direct.me/jerrybauer

Jerry Bauer
Hospitality Cleaning 101
Jerry@hospitalitycleaning101.com

Transcript

Adon Rigg Introduces Lead Freak

PODCAST INTRO: Hi, and welcome to “Cleaning Processes with Jerry”. My podcast is dedicated to building an online community of like-minded individuals and businesses in the chemical and cleaning industry. We're going to share some ideas, tips, solutions, and stories, to solve problems and expand our markets. Please join me every other week, we frequently will introduce a special guest that just might be you. Check out our blog and Hospitality Cleaning 101. And also, I work for ChemStation of Boston, where I'm based in New England. If you ever have questions, feel free to reach out. And I will answer on a future podcast if you like at the shows and I will include my contact information as well as my guest contact information website. Today, I'm going to be with Adon Rigg who runs Lead Freak, which helps people primarily in the chemical industry to eliminate cold calling. Please hang around until the end of the show, because we're going to be giving away gifts to two winners. 

Jerry Bauer: Welcome everybody. Today we have Adon Rigg with Lead Freak in lives and works in Canada. I have followed him for many years. And it's a pleasure having him here today. Adon, please welcome to our show. Please tell us a little bit about yourself. 

Adon Rigg: Well, thank you very much. I'm just gonna turn up my volume here a bit. Bit started in the industry in 1994. February 1994, I remember it exactly. And the only reason I remember it was the Vancouver Canucks that was the year they went to the Stanley Cup. 

Jerry Bauer: So those things you ever forget? 

Adon Rigg: Never forget. Started in 1994, February 1994, took about a year and a half hiatus in between there around 1999, and 2000 went off and did a little bookstore for a little bit. I was always kind of just skating through, got away with you know, just kind of winging it as a salesperson and stuff. But I started a bookstore. And I sat there and just waited for people to come in. And I would place an ad in the paper and try hope people come in. And then they come in and say, “Well, how did you hear about us whatever”. And I realized I had no control, I had no ability to make things happen, I can advertise, they come in, they buy a book, or they buy something, and that was it. And I got fat sat on the couch, you know, at the store or in food. You know, it was fun had its point. But I just realized, bang, I have my own destiny by being in sales. And I never really appreciate it kind of just fell into sales. Around 1999, I finally got serious and around 2000 I guess got serious and decided I was going to make it part of my identity instead of something. So that's basically what happens around sort of 99 for one of my own pet bookstore for a year and a half. And then got back into it with a new perspective, a new appreciation, and a new a new drive really. 

Jerry Bauer: Now did you go to work for actual janitorial chemical house nearby, or were you an actual manufacturer's rep for a chemical company? 

Adon Rigg: So I started in 94 with a company called “Wes Clean” W-E-S clean from 1994 to whatever 1998, what have you? They were very, very blue color you know, if you discount it more than 10% and maybe 1% of sales, you have $700 base salary was really hard to make money. Although if you sold it list price in those days, you could sell pioneer clips for finish at 140 school boards, just to give you an idea. So you can make okay money but it was a different world for sure. And then went to another company. And then I got a job with “Air Cam Ecolab” as manufacturer's rep in 1993. And then Johnsons came and stole me and worked for them for a number of years. And that's how the industry changing and no one could see what I could see. And I tried telling you know people it's changing. So I went back to West Point in 2008 became the sales manager. And the reason why I became a sales manager because I was going to get the industry. I want to get management experience so I could take management experience and go into any other industry. But in sales you know if I went into sales, I'd start at zero again because I didn't know the industry. Management skills are more lateral. And so was doing that and I would say the owner “What do you see when you look on there?” He was RT products I said, I see commodities and we just didn't see eye to eye and so one day a guy walked in and told me about Rochester Midland. And then I started with Rochester Midland and in 2009 I went out on my own full time three years ago when you know like eight months later, six months later as I'm rolling in COVID hits and here I am. 

Jerry Bauer: COVID changed all of our lives for sure. 

Adon Rigg: Yeah. So I've been a distributor, a representative for distributors for half my career and a manufacturer's rep for about half my career. 

Jerry Bauer: And then I started following you actually, through YouTube, through different formats actually reached out through email once or twice, I guess in the what, five or six years ago, you really got more into what I call “Helping salespeople sales enablement”, trying to help salespeople look outside the box, which I find always very fascinating, because you have to be fresh in this industry, you'll have to come up with something new, even internally, if it's only in your mindset of changing the way you look at things, they want the customers to go out and do the job every day. The industry has changed a lot has changed lives, we come out of COVID. But tell us if you don't mind a little bit about that transition. It sounds me like you wanted to get more into, again, sales training. Am I correct? 

Adon Rigg: Yeah. I mean, it's been a progression. So if you think about my career, I started, I'm 50 years old. So I started in 1994. So I was like 22. When I first started in 1994, I used to, I'd forget half the time, but twice a day, I'd go to a payphone I'd phone, and I get my messages. And then around 1995, 1996, I got my first cell phone, and there was really crappy, and the reception was pretty bad. But I had a cell phone, I was like wow. And progressed to, you know, 2000 around there, and people are starting to have these blackberries, these crack berries. And the company I went to work for them, they started having spreadsheets, and so I started learning the computer and all these things. And I could see where things were going. And I'd have a growth mindset instead of a fixed mindset. So if you ever read the book, mindset, there's two minds. Either this is who I am, or this is who I can be? And those are the two minds you're almost born with it. So I was literally born with the mindset that you know, this is who I am today, but I can do that tomorrow. And so just being on my own being a sales rep, I played with many different programs, like I joined Infusionsoft. I paid $1,300. I paid $399 a month. And I just got frustrated. And I didn't even know they called it confusion soft at the time, and I MailChimp and Aweber. And I could just see these things. [Inaudible 00:07:34] tried all these different programs, because I could see, but being a guy that didn't know computers and stuff, I kind of just failed like I said, I've spent over $100,000 in last 10 years, absolutely failing, they are failing with Infusionsoft, failing with MailChimp, failing with this not knowing what landing pages, all these things. And luckily, my kids are 24 now, so they've been pretty independent, for the most part last 12, 13 years. So, you know, I didn't have to worry about diapers and given baths now I could focus on, you know, being a dad, but you know on my spare time doing what drove me, which is this. So I just saw the industry change. And I saw the irrelevance of salespeople more and more and more. And then being in a manufacturer's rep I've worked with so many, and there's a few good ones, but not many. And it's just a fact. And they suck. They don't have any plan, they walk into an account thinking I can't wait to hear myself speak. They don't know what they're gonna say they don't know where they're gonna go. They don't know nothing, but they own the relationship. And unfortunately, the Janssen industries, the owners, let them own that relationship. And that's the way it is. And so I saw that changing, and I was not going to become irrelevant. So that was my progression started getting and then I use this software that I use Lead Freak for a number of years personally. And as I started getting adapting different things to it and learning it better and understanding better about you know, marketing, because I'm a sales guy at heart, but marketing emails, that type of thing is a completely different thing. You don't just type an email, and it works right, like in sales, I can make a call I can look at you, I can start talking to you the way you move your eyes when you move, I can kind of gauge I think, say things pink fissures in your head and closing pretty fast. When I'm online, I don't have that. So now has to come with, you know, it has to come with, it's more of a dance. Like you're dancing, this is who I am and you kind of It's a dance but you have to be more specific and you have to understand there's cold traffic cold, warm and hot leads, right and every person has a different mindset and what they want and so it was just a really big learning curve for me. It's expensive curve. But when I felt like I was ready, that's what I did. 

Jerry Bauer: Well, I have actually a list in front of me of questions I'm going to ask, and you just answered my next, and I appreciate that. When we have a growth mindset, we do make mistakes. Because when you see what I call, I won't say, I don't mean the shiny objects, but there are a better way of doing things. And we're attracted to that. I myself have made mistakes of the world. I've also learned a lot. And at the end of the day, if you put it on a balance, it's worked out in my favor. You admit it, you're 50. I'm looking at you on YouTube on video right now. And I kind of figured that in my 60s. So by doing the podcast, by doing different things, I'm keeping myself fresh. I work for you go ahead as well. And I looked at people and I don't mean to become one story about Ecolab, but because it's not it's about in my travels and in my life. When I was in my 30s, and I was in my 40s, I would look at people who were in their 50s and they were done. They didn't look for a new way. It was their way or the highway. And frequently, that's what their sales manager eventually came up to him. And they soon left because they couldn't adapt to something new. It said book “Who Moved My Cheese”, they were only used to one way of going out to the marketplace and it all has changed. I mean, I love the story of the payphones when we got up and went to work in the morning, where to make sure we ended up dimes, nickels and quarters to call people where we weren't saddled with it, because now people want instant access to us. They want to be able to call us give it a quick answer, get a quick quote. So I am well aware. I learned a little bit about yourself. And before you go into that, the industry does need to constantly change and evolve. And I applaud you and for everything you're doing in that because that's actually the reason I started this podcast for myself and for some older people to stay fresh to look at new ideas, because you can't look at life through the rearview mirror, you got to keep moving forward. So with that, go ahead and tell us more about Lead Freak?

Adon Rigg: Well, actually, you know, it just makes me think of a futurist Alvin Toffler because I went missing business school, I went to business school 2008 to 2011, which really helped me get my head out of being a sales guy because I thought the world revolved around me as a sales guy. And people kind of act like if the world revolves around you as a sales guy what they did back then, but sales is really just a piece of marketing, right. And they created salespeople, because there was no telephones, there was very little radio, there was newspaper, but that was it. And so you could do something on the radio and hit a whole bunch of people you didn't know where, or you could pay some guy, girl, a commission, and they would go up and down the streets, they find the person and sell right. And so that's why salespeople were created. But they were they were just a piece of marketing. And they were a cheap form of marketing because they paid them just strictly commissions. And then it grew and grew and grew and became what it became where they dominated salespeople were needed. And now, salespeople are not needed. They're needed to close. They're not needed to open business. They're just simply not. And they suck at it anyhow. And it's a lot to ask a salesperson to be 33%. If you take their job roughly, 33% prospecting, 33% closing and 33% maintaining business. That's kind of, so if you think about, if you pay your sales rep $100,000 a year for easy math. Theoretically 33,000 is prospecting, 33,000 is closing and $33,000 is maintaining but the average salesperson uses cold calling tactics. And as I quote here in the book, “Combo Prospecting” there's tons of data that Tony Hughes uses, but recent search was 50 salespeople, 6000 cold call seasoned salespeople. 6000 cold calls, 19 appointments which works out to 1/3 of 1%, so cold calling doesn't work. Yes, it's kind of like golf. I golf now, and again, if I always sucked every, every hit, I'd never played but now and again. I hit it. It goes straight like okay, it carries me on. And that's what people are still doing with cold calling, cold calling doesn't work. It's a complete waste of time. 

Jerry Bauer: Now in cold calling, are you talking about phone calls as well as in person? 

Adon Rigg: Yeah, absolutely. I'm talking about cold reaching out to someone that's cold. 

Jerry Bauer: Okay

Adon Rigg: That you don't know. It's a waste of time. I mean, you think about it. I'm not saying it doesn't work. Of course, it works. 1/3 of 1% of the time, it's the data is clear. It's not me. It's an opinion I have, but it's based on data. It's based on my own experience, it’s based on me making 1000s of calls with salespeople. And, you know, why do distributors trying to hire season reps? Well, because season reps have a book of business they take over with them, that's it. I have a distributor that no longer has salespeople. He has people on the inside no longer outside, he came into Vancouver, Canada. And in three years, he went through four reps spent $250,000 and had $20,000 in annualized business. So when it does.

Jerry Bauer: I agree, when a company will reach out to me to inquire about hiring me, I'll just say hiring me. It's always the third question is, how much business am I gonna get through now? Well, they don't want to hire me. They just wants to build a business and it's kind of ridiculous. But now is Lead Freak primarily, then is that basically through then email touches? 

Adon Rigg: Okay. So basically, what Lead Freak is, you put a lead into the computer, okay? Now, you can get those leads a lot of ways I can go onto the internet right now, I could show you, I could search out all the veterinarians in New York, you're in New York, I could search all veterinarians in New York, I could steal those email addresses, phone numbers, addresses, first name, last name, job titles, website addresses, and you end LinkedIn URL, in a matter of 20 seconds. I now take them, I put them into Lead Freak or, I can go and spend a few $1,000 salary wise having a rep to walk up and down the street and business cards, however you want to do it. Now you're not going to win that way. 

Jerry Bauer: But here's where I'm confused. This Lead Freak help retrieve that information out of New York. 

Adon Rigg: We do that for an extra charge, yeah. 

Jerry Bauer: Okay. So it's part, it's built in there. I mean, for an extra charge. 

Adon Rigg: But Lead Freak itself is designed for you to automate your prospecting. And it's all done for you. So let me give you an example, name comes into Lead Freak, an email automatically, you've typed it once saved, you know, it automatically puts the person's first name automatically puts the person's company name there, you just put it in, put the address in. And you know, if I type on ABC Company, then in the email, it says, you know, you have ABC Company, it's all you know, sales intelligence. 

Jerry Bauer: Which that takes a lot of time. 

Adon Rigg: Well, the computer does it. 

Jerry Bauer: Well, I meant that for me. Like, you got to go back to a three by five cards we used to do, but today with automation of email, you got to type it in there. If you, so keep going, I'm waiting. 

Adon Rigg: So goes in and eat first email is hitting? And can you tell me? Are you the person in charge of whatever? Now very few people replies and say, “Oh yes, I am. What have you?” But the next email, you know, follows up not gonna give you the whole the whole strategy. But you know, the second email, now the third email, do they open it? Do they not? If they open it, then another, this email goes out, if they don't open it, that email goes out, I set it up once, that's it. As they open up that email, the system is scoring them, it's giving them one point for opening it is giving them two points for clicking it is giving them five points for sporting into their sales team as an example and it's scoring them. And so what happens is, they're not necessarily gonna pick up the phone and phone you. But they're now becoming familiar with you, they didn't know who you were the first email. By the 30th day, they have some type of behavior. They're either not opening up anything, or they're opening up every email or they're opening up some of the emails. So now you have cold, warm or hot based on that behavior, depending on what their score is. If someone's clicking everything, they get a score, let's say 50, I'm going to call them right away, or email them or text them. If they're not, the system automatically takes them out of that prospecting, and puts them into a drip campaign. Again, Lead Freak has created all that content. So one week is an article it might be what is greenwashing. The second week is an audit is a video that supports the first article, and it's a video on greenwashing. Next video is, you know, what’s the pH scale? And so one week is Article One, because video, and this comes and hits them every week.

Jerry Bauer: Okay.

Adon Rigg: Right. So now if they open it up, they're getting a point, if they click the video and watch more than 20 seconds of the video, if the videos about a minute, but if they spend more than 20 seconds, it creates a workflow. And what a workflow is it takes them and it has a graph. And so you login every morning, and there's a graph and you click it and there's two names or there's 10 names so there's 100 names or whatever it is that day and it says Jerry's ready for you to call him based on his behavior. And so you then that's when sales gets involved so you don't get involved you put it in the lead automation happen and when someone has sales ready or indicate sales ready, sales gets involved and then your sales process comes in. So equate it this way. It's like going to a big huge dating convention. And you walk in you look around you go. So many attractive people who should I start trying to talk to? Where do I start, and you don't know what to do. But your buddy comes up to you and says, “Hey, you know, that girl and that girl, really think you're cute, you should go talk to them”. You've now taken your big pie from here to hearing Oh, I'll talk to him to see if there's commonality and if no different, so you're taking all the leads and then you're just fine tuning them based on their behavior to a pile or group of people that have the most likelihood of saying yes, or having a date or whatever it is. 

Jerry Bauer: Now, have you, I've watched some of this on YouTube is fascinating. And I know on your website, you have a free trial. But before we talk about that, is this geared? I know that you with your Jan sand janitorial chemical background. As of today, this is just geared for the chemical industry, am I correct? Are you trying to take this out to other industries eventually down the road? 

Adon Rigg: That's a good question. 

Jerry Bauer: I figured. 

Adon Rigg: So the system in itself can help anyone. The problem with the system is that the person the customer has to create content. In order to create content, you need to hire someone to do that. And if you go to any janitorial distributor, or any janitorial company, almost exclusively, there's always the exception, and go to their blog. They did a blog in March, and then they did a blog in September 2001, they did a blog, they don't have the time the bandwidth, they hire someone, you now need that person to know what for finishes, be able to create an article and punctuate properly, blah, blah, blah, the videos, it's just too much. And that's why people don't do it. And so I've created all that for them. And so it's all done for them, you want a video on a floor care there's a video on floor care. Now, having said I set it up for them. So all they need to do is login, put their header into the database, and they can spend two hours three hours setting it up, or they can pay us for nine setup fee. And it's all done for them meaning all their social posts are done for them. So LinkedIn and Facebook and Twitter if you want, we don't really do much on Twitter, but you can. And that's all done for them. And then we also offer them a webinar too. So if they want, they can have a webinar where they do an automated webinar for further inbound. So there's outbound and inbound. But at the end of the day, what you're doing, all you're trying to do is you get leads into Lead Freak and the rest, it just does itself, spits out some warm leads. 

Jerry Bauer: Now the people who are coming to you now signing up, are they individuals like myself, are they companies? And there's a reason I asked that question. I'll go ahead and explain because sometimes companies don't want to do it. But a lot of times individuals, because I'm an individual within a company, I can't sit and wait for marketing to take the idea some days, I have to take it upon my own initiative to do this. When I went out and started this blog, I didn't run it by the marketing department, do you think this is a good idea? We'd still be having meetings over that. So who are your customers now? Who are your potential customers? Or, who's coming to your website and taking the trials now, individuals or you able to sign up companies? 

Adon Rigg: Well, there's both. So I'm trying to think how do we? So when you say an individual, I don't know, if I have any customers that are a sales rep that work for somebody? I don't think I do, what I do have is I have a cleaning company that has, you know, that small that you know, goes out get the get the contracts has someone that does operations, and then has the cleaning staff, you know, that small, and then I have companies that are manufacturers of disinfectants and cleaning companies and stuff where we do that for them. And of course, we have a sliding scale of services. So we have a full onboard service, which we basically are your marketing department, we sit down strategically with you and we create personalized videos on You know, whatever, you know, so we have the entry level where you get the content and then we move up to where the content is specialized meaning at the end of the videos that says hey, you know, for more information, call Jerry at 1800 whatever. And then we have where every video, every article, all that stuff is 100% personalized. 

Jerry Bauer: That's fantastic.

Adon Rigg: But it's a sliding scale. So we want to get people in and if that's what they're comfortable with, that's where they're comfortable with. But you know, statistically if you've ever read the book “80/20”, which everybody should by Perry Marshall. Now, we've all grown up hearing about the Pareto Principle 80/20 but very few people really understand it. And I sure as hell didn't. I'd have Brian Tracy in the 90s telling me what the 80/20 rule and I'd have 100 accounts. Oh, yeah. 20% represent 80% my business. Yeah, that's true. But if you take it down to what it really is, it's that if you have 100 customers, 80 people will buy this coffee, let's take Starbucks an example. 80 people will buy this coffee and 80 people might buy coffee and a bagel. 16 people will buy four times more than the average of the bag on the coffee. So if this is five bucks, this number and a bagel, they will spend on average 16 people will for 16 people will spend four times more. So they'll spend $20 each time there at Starbucks. But four people will spend 16 times more. Now, what the Starbucks have that's worth what 16 times five is, you know, $700 while they sell coffee makers. So the diehard coffee person is going to buy a nice coffee maker that Starbucks but Starbucks has to have the coffeemaker available to sell. It's just like if you go to a hockey game or, you know, the Steelers. There's people that watch the game on TV and wear a hat. And there's people that buy the box seats and as people get on a plane and fly every game. So we teach that in the training we have, but the scale. So what I'm trying to get my customers where I'm going with that, when my customers join, and we have our strategic calls. Most people say I'll always clean by the square footage. Okay, let's have an entry level, let's have a mid-level, let's have a higher level. And yes, most people are going to take the entry level. But some people want you to hide dust every day and disinfect every surface every day you know, that's more costly. 

Jerry Bauer: So now I'd have one more question. And at the end of the show, or at the end, I put in show notes and put your contact information. And that's one question I have. But before that, who's been your biggest mentor throughout your career, a sales manager or writer, where you get a lot of your energy from?

Adon Rigg: You know, there's no one person. So I will write a biography one day, not that it's going to sell but it'd be for my kids and generations, and then the title subject to change, but I don't think it will, is called “Inspired by Insight”. That's gonna be the title of my biography. So if I take myself, my life would have turned out completely different. If I had not, I was selling filthy clean vacuums. And everyone was buying sales books. I had no money. I was broke. I was going to welfare to help give me some money now and again, because I was trying to get a job, apparently gone bankrupt one story. And that story, the Vancouver Canucks traveling fan club and we used to work for the Vancouver Canucks. I had a Corvette and all that stuff. I dropped out of school, grade eight drove my Corvette did nothing. And then they went back up and I started on a friend's couch, went across the street to welfare, and they said, “No, you have to be 19 to get welfare”. But if you go to the Okanagan, you will pick cherries. And so I washed dishes, and then got on the bus and went to a beer and wine store. Finally got a job, of some filter Queens door to door and everyone's buying sales books. And I thought, well, I should go buy a sales book, too. And walk into the bookstore. I noticed the book of this guy that I kept seeing on TV. And the guy that was on TV was from a show called “That's Incredible”. And I had no idea his name was Fran Tarkenton. He was a football star. But he was interviewing a guy named Tony Robbins. So I bought the book, “Unlimited Power”. And that was a defining moment in my life reading that book. Probably read that book 15, 20 times, at least. Brian Tracy, “Rich Dad Poor Dad”. Just your, my mom to degree. 

Jerry Bauer: I didn't expect one. But you gave me a little bit. I always loved the input. Now, I'm linked up with your LinkedIn. But how is the best way to get a hold of you? How can people take a look at their website, the free trial and learn a whole lot more about yourself? 

Adon Rigg: Well, I appreciate the question. One of the greatest things that my parents ever did was named me Adon, because it was unique than the younger kids have it now. But I grew up no one had the name. The downside of that you'll never be able to spell my name because my parents named A-D-O-N. So you know, like if I was like Brian Tracy, anyone can take Brian Tracy know that no one's gonna guess A-D-O-N, you're just not gonna get. A-D-I-A-N, A-D-Y-N you're not gonna go A-D-O-N you're just not because you wouldn't think of it. 

Jerry Bauer: It'll be in the show notes. 

Adon Rigg: So it's hard to find by punching my name if you haven't seen how to spell it right. So leadfreak.ai is the best source. There's all the information you need. You can have a free trial offer offers you have to, we have a bi-weekly webinars, that's a great place to go. Because it's a live webinar, I talk to about the three tactics you need. And that's enough information that, you know, if you choose to go further with us, that's fine. But that basically the intent of that is just to get you to see things a little differently. And I think, you know, it's of high value. So it's worth watching that and then you can kind of see, okay, I see what he's meaning, you know, so yeah, leadfreak.ai is replaces everything's right there.

Jerry Bauer: I appreciate this. I appreciate you coming on telling us a little bit more about the story, your story. About, I call it software is probably not technically software, but more of a website that generates it. But thank you for coming on today. I appreciate it being in the chemical industry of looking for new ways of helping one another. And I hope you have a great day. And can you please let's stay in touch.

Adon Rigg: Absolutely. I appreciate your time. And thank you for having me.

Jerry Bauer: Take care. 

Adon Rigg: Thank you. 

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